A Comparative Study of the Work Values of North and South Vietnamese Managers

We examine managerial work values and subsequent behaviors of Vietnamese managers that foreign investors may face doing business in Vietnam. To establish a global reference-point, we compare the managerial values of Vietnamese managers with those of Chinese and U.S. managers. The findings from this exploratory study, while not always intuitive, should help foreign investors to better understand Vietnam. Furthermore, the study raises important theoretical issues concerning Individualism and Collectivism as cross-cultural measures. The authors thank William Scheela for his contribution to this research project.